Films. Music. Artistes.  At our core, we are storytellers.

From making high-budget blockbusters to genre-defining films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Creativewise Entertainment Films (CWEF) has maintained its flagship position across all verticals since its genesis.

CWEF was founded by the Muzaammil Warsi , a veteran of the Indian film industry, in 2013. It’s the only privately held and fully integrated studio in India producing and having production over 20 films. CWEF is now a 07-year-strong production house and a vertically integrated studio in every sense, controlling almost every part of the value chain from production to post production, domestic & international distribution, music & home entertainment, marketing, design, digital, licensing, merchandising, talent management, brand partnerships, music studios and film studios - all in-house facilities, which make it one of the most coveted entertainment conglomerates in the country.

CWEF has its own state-of-the-art fully integrated studio that houses shooting stages, sound studios and is headquartered at one of Mumbai's prime properties where the heart of the entertainment business beats.

Over the last five decades,CWEF’s catalogue of films could be easily India's most enviable film catalogue in the entertainment business. CWEF’s top grossers have already placed the company in the big league of producers worldwide, making it one of the largest film-making entities in the nation.

CWEF has been one of the key makers of modern cinema and has heralded cinematic trends since its inception - the way films are made, the way films are marketed and the way films are consumed.


Over a period of time, we have built a diversified film library which would provide stable and recurring future cash flows. The library, in future, would help us exploit old content on new and emerging platforms as well.


We will continue building on our credibility as a leading motion picture studio and maintain focus on scripts, budgets, economies of scale and out-of-the-box marketing. The emphasis will continue to be on optimizing risk-return trade-off by pre-sale of rights as well as the production of sequels and series which have an easier acceptance and connect with audiences. In recent times we have been building our capabilities in film distribution and undertaken distribution of our movies in select territories. In the near future, we aim at becoming a fully integrated studio across the value chain, from ideation to distribution of the final film.


Muzammil Warsi

Founder | Executive Director

​As the founder of Creativewise entertainment, Muzammil has been responsible for the strategy, growth and success of Creativewise entertainment from its modest beginnings in Mumbai in 2011 to its current position as the world’s largest independent and integrated media services powerhouse. Muzammil’s perpetual optimism and entrepreneurial spirit is written throughout the Prime Focus identity. Actively seeking out projects that will expand the strengths of the company, and challenge its team to push themselves to the next level, Muzammil is devoted to nurturing talent and ambition, and to delivering his clients world-class creative and technical services, and intelligent financial solutions. Muzammil is the poster boy of Indian entrepreneurship in Hollywood. 



Mamuna Warsi

Business Advisor

Having worked as a celebrity brand manager for Sruthi Hariharan and Vasu Dixit, and having helped several Fortune 500 companies scale their decision sciences, Vignesh is a calculated risk-taker who is known for taking the road less traveled - and not just because he lives in Whitefield.

Adil Khan​

Sales Director

With a degree in Advanced Management from the Yale School of Management and invaluable experience in client-servicing, Jayanth brings with him a great deal of expertise in marketing strategy, insights on consumer behavior and behavioral economics.

Muzammil Warsi

Chief Operating Officer

Good with the pen — even better with the eraser, Rajesh has written screenplays for movies, web series and shorter formats as well. He’s also well-versed in technical writing, with some of his work being distributed across 60+ countries. From cinematography to editing to ensuring timely delivery of projects, if there’s just one thing Rajesh truly excels at, it’s getting things done.

Firoj Khan

Head of Marketing

A creative powerhouse with a penchant for the visual medium, Mr. Firoj Khan brings with him a vast experience in copyrighting, screenwriting, 360° branding, and writing about himself in third person.


Vivek Bhoshele

Production Manager

Over the years, Vivek has amassed a back-catalog of work that spans a few pages: on-screen as an actor, and behind the screen as a production manager. 


Kamvendra yadav

Video Editor

After completing his diploma in computers, Kamvendra pivoted and learnt the art of storytelling through film editing. He's been working for more than 8 years with directors from varied cultural backgrounds. Understanding the essence of a script and a keen eye for detail has lead him to create a niche for himself.